‘MUMBAI: Google and Microsoft, two of the world's largest technology firms, are raining blows on each other as they hard sell their so-called cloud services and vie for dominance in a market estimated to grow to $15-18 billion by 2020.
Although these companies used to be thought of as being fundamentally different, similarities are beginning to show more prominently with both offering office productivity software, besides computer operating systems. While it may be too early to gauge business gains, the war of words has begun.
"Google is the largest cloud services company in India," claimed Rajan Anandan, Google's India head since January 2011. "We have 2,00,000 businesses that use Google cloud solutions. We have orders of magnitude bigger than Microsoft," added Anandan, who used to head Microsoft in India before he took up the Google job.
Cloud computing is causing a fundamental shift in the way technology services are delivered. Unlike in the traditional model, software or hardware need not be on-premise but can bought as a service and can be paid for depending on usage, instead of a lumpsum upfront payment earlier.





